Brand Identity | mironenko

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What if a font could travel? What if a font could be adapted to a culture?

We imagine that Helvetica left his native Switzerland to undertake its first trip to Latin America coming to Peru, there toured small towns and big cities visited their markets, streets and fell in love with the popular graphic culture, and finally decided to stay in Lima.

HelveChicha is an interpretation of popular graphic lettering made by hundreds of artists from all over Peru and South America.

An art that challenges a difficult time where large format printers and vinyl adhesives are gradually eliminating the beautiful art of handmade signs and removing the graphic identity of the streets and markets.

We want to honor the art of sign painters with this typeface, created on the basis of one of the most recognized and beloved typeface, Helvetica. HelveChicha Bold, an OpenType font for Mac & PC will be available online very soon.

Is Creative Studio

Brand Identity and Stationary for a Studio of Architecture in Lima.

Website for a new fashion brand in Lima.

http://www.mozhmozh.com

The National Innovation Program for Competitiveness and Productivity (Innóvate Perú), is one of the main arms executors of the National Plan of the Ministry of Productive Diversification of Production.

Innóvate Perú seeks to increase business productivity by strengthening stakeholder ecosystem of innovation (enterprises, entrepreneurs and support organizations) and to facilitate the interaction between them.

Is Creative Studio

Logotype pour Amazonia Aqui

Association pour la protection de la forêt amazonienne

(écologie, prise de conscience...)

Facades pour le bâtiment du Ministère de l'Education de Lima

Modernisation du blason national péruvien et

application sur tasses et tee-shirts

Caravana is one of the first rotisserie chicken chains in Peru.
Established in 1966 Caravana has been taking the lead in creating new presentations, products and services that competitors have been following.

Propositions for the Menu of the restaurant and some visual applications in the spaces.